Icon Designers Blog

Creating webcomics

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The webcomic has come into its own in recent years, with a galaxy of stunning creations to suit every taste. One example is Zac Gorman’s standalone format comic strips, which include nifty GIF animation worked into each strip to add a stunning punch. So too does Romantically Apocalyptic by Vitaly S. Alexius. In this morbid… Read more »

Company logo designs and icons – what’s the difference?

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Netflix is the world’s leading Internet television network with over 81 million members in over 190 countries and we binge on more than 125 million hours of TV shows and movies per day. So, unless you’ve been living under a very large rock, the chances are you’ll have noticed the Netflix rebrand that launched in… Read more »

CGI: The good and the bad

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We at Creative Freedom are avid fans of CGI. For most of us, our first encounter with CGI on the big screen came in the form of Steven Lisberger’s 1982 film ‘Tron’, starring Jeff Bridges and David Warner. Yet, the history of CGI goes back nearly a decade further than that, to 1973 when we… Read more »

Infographics for kids

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Early in 2015, Creative Freedom discussed the subject of infographics, with Adam Parrish focusing on how useful static infographics can be to a site. Adam wrote: “Graphics may be processed quicker, but it’s harder to communicate abstract concepts with only an image. It’s too open to interpretation, which is why people spend so long talking… Read more »

Developing a strong A/B hypothesis

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In our last post in this series, we introduced A/B testing—a popular means of testing different design variables in order to gain greater insight into site visitor behaviour and, ultimately, develop long-term effective development practices. To recap, A/B testing involves testing two different design elements, such as copy, navigation, visuals, calls to action, and more,… Read more »

Movie projector

Stunning visuals in filmmaking

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When it comes to creating films, there are a variety of unique elements that the everyday viewer won’t know about but they add to the depth of the film. Mise-en-scene is one of the many creative flairs that helps to make a movie visually stunning for audiences of all ages. Many new filmmakers find themselves wondering what… Read more »

The advantages of A/B testing for web designers

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Otherwise known as split testing, A/B testing is commonly used to compare and contrast different versions of a design side-by-side in order to work out the most effective strategies for branding, website optimisation, and most importantly, conversion. Many A/B tests tend to focus on comparisons between single variables at a time in order to establish… Read more »

psychology of website navigation

The psychology of site navigation (part 2)

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In our last post, we explored some of the ways in which it is possible to design your site’s navigation with human and social psychology in mind. Dr. Susan Weinschenk (PhD) produced 10 broad principles of UX design with people’s mental and psychological reactions in mind, and we looked at how the first few of… Read more »

The psychology of site structure

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In our last post, we talked about how the way you use links on your site fundamentally affects the site’s relationship with search engines (who hold the keys to web traffic). Done well, internal linking makes your site more navigable, which makes it easier for the likes of Google et al. to ‘trawl’ through all… Read more »

Getting navigation right: linking matters

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Search engine optimisation, or SEO, seems to be the phrase at the tip of everybody’s tongue these days. Using a range of complex, opaque algorithms, SEO has supposedly helped to monetise good content and reward ‘good sites’ through boosted search engine rankings. SEO experts constantly reiterate the importance of things like metadata, shareability, regular content,… Read more »