Icon Designers Blog

App icons

The state of icon design


Creative Freedom has become increasingly aware of how quickly some of the biggest brands out there today keep changing their logos. From subtle tweaks, to full blown redesigns – has our fast paced, consumer driven world now reached such speed that brands need to continually rethink their entire aesthetic, as well as the services they’re… Read more »

Company logo designs and icons – what’s the difference?


Netflix is the world’s leading Internet television network with over 81 million members in over 190 countries and we binge on more than 125 million hours of TV shows and movies per day. So, unless you’ve been living under a very large rock, the chances are you’ll have noticed the Netflix rebrand that launched in… Read more »

Android Icon Sizes made simple

Android Icon Size guide for Android 6 Marshmallow


What size are Android App Icons? It is a simple question but even Android, who provide better icon documentation than most, seem to want to make you work a little for the answer. Fear not, I have compiled a simple Android icon size guide for you! There are two types of Android icons, those that… Read more »

Pokémon Go icons: part 1


As we’ve explored multiple times in the past, icons are an increasingly universal – and extremely effective – feature of many mobile games. They’re an incredibly quick way of getting a message across (“we process visual information 60,000 times faster than text”, so the saying goes), and ultimately help keep the user experience seamless and… Read more »

Map icons suck!


Ever since the birth of the Google Maps app, map interface designers have relied heavily on icons to help their users navigate both the app and the world around them. Its popularity was huge, and it has laid the groundwork for many navigation-based apps (including Pokemon Go and Ingress) since. However, this has been a… Read more »

‘Packaging’ your icons


Designing great app icons isn’t a solo endeavour on the part of a designer. Icons require careful feedback and consultation between clients and designers at each stage of development in order to ensure the final product is as good as it can be. Let’s start by talking about the idea of a ‘final’ product. Obviously,… Read more »

Icons in (nearly) three dimensions


It’s often easy to generalise about aesthetics. We’ve spoken about app icon trends in the past in terms of there being three-dimensional, flat, and almost-flat icons, but this doesn’t really tell the whole story. There are many, many other ways to play with perspective and dimension using a simple design—like an app icon—and obtain some… Read more »