Creative Freedom has become increasingly aware of how quickly some of the biggest brands out there today keep changing their logos. From subtle tweaks, to full blown redesigns – has our fast paced, consumer driven world now reached such speed that brands need to continually rethink their entire aesthetic, as well as the services they’re… Read more »
As we’ve explored multiple times in the past, icons are an increasingly universal – and extremely effective – feature of many mobile games. They’re an incredibly quick way of getting a message across (“we process visual information 60,000 times faster than text”, so the saying goes), and ultimately help keep the user experience seamless and… Read more »
Ever since the birth of the Google Maps app, map interface designers have relied heavily on icons to help their users navigate both the app and the world around them. Its popularity was huge, and it has laid the groundwork for many navigation-based apps (including Pokemon Go and Ingress) since. However, this has been a… Read more »
Now that the dust has finally settled around Instagram’s controversial new app icon, it’s time to take a relatively level-headed look at the changes the company made to both their app icon and interface. Many users were shocked and outraged at the new icon. Instagram themselves describe it as: “inspired by the previous app icon,… Read more »
We’ve explored the use of icons in mobile games before from a design perspective. Game UIs are an extremely important aspect of game functionality, and need to maximise options and information for users without distracting from the content of the actual game. With new games constantly hitting the market, there’s more and more solutions to… Read more »
It’s often easy to generalise about aesthetics. We’ve spoken about app icon trends in the past in terms of there being three-dimensional, flat, and almost-flat icons, but this doesn’t really tell the whole story. There are many, many other ways to play with perspective and dimension using a simple design—like an app icon—and obtain some… Read more »
In our last post in this series, we introduced three iterations of Android and their app icons: the vanilla OS, Samsung’s S-series, and LG. Weirdly, Google’s stock Android icons have stood out the most so far, probably thanks to the company’s coherent and unified design philosophy—something that others are lacking. LG’s app icons, however, are… Read more »
Google’s Android OS is famed for its near-limitless customisation options, open-source framework, and general versatility. Through third-party launchers like Nova, users are given a huge variety of options when it comes to the look and feel of their smartphone—especially launcher app icons. With thousands of innovative icon designers out there, you’d be forgiven for thinking… Read more »
With exponential developments in smartphone OS and GUI technologies, it may often seem like new visual designs are becoming obsolete faster than they’re being created. A couple of years ago, flat icons were all the rage—and are now being superseded once more by 3D and ‘almost flat’ Material Design-style icons. Keeping up with the trends… Read more »
The massive advancements made in UI design in the last decade, whether on smartphones or computers, has manifested itself in the form of a number of different visual design trends. One such trend is that operating system GUIs are increasingly dynamic. Desktop windows are no longer static; they warp and whoosh across the screen in… Read more »
At Creative Freedom we have previously discussed the power of fonts; how they make a site or app. Naturally, for a blog the same principles apply – the right font is a crucial foundation for giving your blog aesthetic symmetry, which is a key factor in achieving reader satisfaction.
There are a few font suppliers out there, such as Typekit, Fonts.com Web Fonts, Fontdeck and Webtype, but one of the best and cheapest by far is Google Fonts. Since 2010, the popularity of Google Fonts has skyrocketed, as we stated in a previous post: “In more recent years, Google Fonts has been adopted as the go-to engine for custom web fonts. The Google Fonts engine has over 680 font families and provides web fonts to millions of sites across multiple CMS platforms.”
Having now amassed 647 fonts (and since writing this probably a few extra) the dynamic range and quality Google provides is the lynchpin of its success. However, as a collaborative open source project, Google Fonts can sometimes fall foul to poorly constructed and amateurish typefaces, so it’s a matter of separating the wheat from the chaff. Take a look through this Awwwards article on the twenty best web fonts from Google, and you’ll be able to figure out which will suit your blog and which won’t!
By far the best blogging platform is WordPress, and there are several ways in which to integrate Google Fonts. You can filter the fonts from categories and characteristics, integrating them into your blog through the method of plugins or code modification. For the former, Andy Leverenz writes on the positives and negatives of using a plugin: “There are a number of plugins available that offer seamless Google Font integration. Most simply require installation, activation and font selection. With plugins are there some limitations. While the integration part is easy, the hard part comes when you want specific text on your site to be a font of your choice. A plugin typically won’t know to look for this specific type of text without customizing even further with something like CSS and/or HTML classes.”
With the myriad Google Fonts has to offer, remember that keeping to minimalist simplicity works best, as you’ll want your blog to be viewable on a number of platforms, from laptops to phones. The more minimalist the font, the easier it will be for your blog to look good on each device.
Lorraine McNulty clarifies the need for simplicity, saying: “When you choose the font you want you need to remember that not every computer has every font installed on it. In particular, most people don’t have the fancy fonts installed on their machines. So if you choose one of these fonts for your blog it will not display how you want it to on a machine that doesn’t have that font installed. In fact, it will display the default font instead, which will not give the look you were hoping for and may well drive people away from your blog.”
If you can’t find anything you like from Google Fonts and you want a custom font of icon designed, then please get in touch!
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