With exponential developments in smartphone OS and GUI technologies, it may often seem like new visual designs are becoming obsolete faster than they’re being created. A couple of years ago, flat icons were all the rage—and are now being superseded once more by 3D and ‘almost flat’ Material Design-style icons. Keeping up with the trends… Read more »
With the recent releases of iOS 9 and the new OS X, El Capitan, Apple have introduced a number of incremental updates to their operating systems—mostly oriented towards speed and optimisation. Visual changes are few and far between, but the operating system is as beautiful—and often, unnecessarily prescriptive—as before. With over 1.5 million apps on… Read more »
This week saw the release of Apple’s new (and much hyped) iOS 9, the primary operating system for all of its mobile devices – in particular, the iPhone and iPad. iOS 9 boasts a range of new features and functions, including improved mapping, note-taking capabilities, multi-tasking, and customisation. While it was the much earlier iOS… Read more »
Icon design is ever evolving. As new platforms embrace the use of icons, new terms and references are dreamt up and older terms fall out of favour. This glossary is an ongoing project to document the icon design lexicon. Contributions are very welcome. 16×16 Pixel Icons This icon size has its own entry here because… Read more »
Flat design has become very popular recently. Many websites utilise the principles of flat design and simplify their interfaces accordingly. Indeed, many recent user interface redesigns and new websites use a flat design; this trend has begun to appear almost everywhere, both on websites and in applications. Icons are also keeping pace with the times,… Read more »
When someone asks me for a ‘set of application icons to cover all platforms’ they are usually shocked by just how many different sizes and formats are required. In fact, this is something that seems to evolve and increase every few months. There is some overlap across legacy platforms but most newer mobile platforms choose… Read more »
Running an Icon Design agency can be a lot of fun when you have a terrific set of people working with you. Not everything we churn out is always a commercial project, sometimes the icon designers like to kick-back and have a little fun. I thought it would be nice to showcase some of my… Read more »
As Apple have decided to make some changes to their App Icon size and corner radii form iOS7, I thought it would be helpful to myself and others to create a PSD template to both produce all the different Icon Sizes now required, as well as show how these will look on both iOS6 and… Read more »
Free App Icon Download Following on from my last post on designing cross-platform App Icons, here are the Free App Icons for you to download. Android PNG – 512, 96, 72, 48, 36, 32, 24 & 18 pixels iOS PNG – 1024, 512, 144, 120, 114, 100, 72, 58, 57, 50 & 29 pixels Windows… Read more »
I thought it might be useful for designers and clients alike to see how we approach a typical App Icon design project. In this case study the client requested an App Launcher Icon for an Email App developed on multiple platforms. The first thing to consider when creating an icon for different platforms is how to… Read more »
In a previous post, we began exploring the benefits of using videos and motion graphics to promote your business. By promotion, we mean the whole range of methods used to boost outreach to potential customers, including: advertisements, information, education, demonstrations, or a combination of all of these. The flexibility of motion graphics allows all these different mediums to be catered for. It only requires creativity and teaming up with experienced professionals who can help you, from storyboarding your ideas to producing the final video to use in your promotions.
Here are a few more reasons why your business or organisation could benefit from motion graphics:
Reaching people where they are
With the proliferation of tablets, phones, notebooks and other devices which make it possible to access the internet from almost anywhere, it’s becoming increasingly easier to reach a wider network of people than ever before. No longer do people need to sit in front of a television to see your message. You can reach them in their homes and offices, on the trains and while in traffic, and when shopping or at play. The multiplicity of platforms also makes it feasible to target particular segments of the market and adapt your main message to suit different contexts.
Now affordable and within your budget
If you’ve ever thought that creating a promotional video was way beyond your budget because of the amounts of money big businesses pump into advertising, there is good news for you. Once upon a time you needed an entire film crew, actors, expensive movie cameras and bulky equipment to film commercials and create videos. Thanks to advances in technology, this is no longer the case. Nowadays, the creation of motion graphics relys more on the skills of the design teams and their use of sophisticated but affordable computer software. Thus, companies with relatively limited budgets can now afford this method of product marketing.
Audio-visual has come to stay
It is true that adverts in newspapers and magazines have their place, and so do big billboards and messages on cartons of cornflakes. But there’s not much that can beat audio-visual presentations of information in terms of creating an impact and reaching a wide range of people. We live in the audio-visual age; people love to see, hear and feel what they are being told or sold. Apart from businesses, schools and universities, hospitals, charity organisations, government agencies, music and drama groups – basically anyone or organisation with a message to share – can explore the possibilities available through the use of motion graphics because of the flexibility of the medium. This is especially true for messages targeted at younger people who have been raised on audio-visual methods of communication.
The possibility of going viral cannot be ruled out
People like to share engaging videos to their friends and family through social media platforms such as: Facebook, Twitter, Pinterest and others. Transferring videos directly from phone to phone is also common. Just as in the old world where certain TV commercials have become folklore, your motion graphics video can go viral or win a place on websites such as this one which feature some of the best short videos currently in circulation. If you can get your video to go viral, this could exponentially boost the profile of your organisation.
As Entrepreneur.com recently reported, “savvy companies of all sizes are still exploding into the mainstream consciousness by creating campaigns that compel consumers to share content with their social graphs”. With some cool motion graphics to help put your messages across, you could be one of the companies able to multiply your potential target audience and reach a wider market. Contact Creative Freedom to discuss your requirements.