It’s often easy to generalise about aesthetics. We’ve spoken about app icon trends in the past in terms of there being three-dimensional, flat, and almost-flat icons, but this doesn’t really tell the whole story. There are many, many other ways to play with perspective and dimension using a simple design—like an app icon—and obtain some… Read more »
Flat icons and what we’ve termed “almost flat” icons are currently carrying a certain level of vogue with them in the world of software. However, that’s not to say that 3D-style icons aren’t as effective or innovative. In fact, in the current climate, if 3D icons are designed well enough, they can go above and… Read more »
Despite the recent trend towards Flat Icon design, 3D icons are here to stay and a jolly good thing too. I am all for a bit of variety, but the thought of Flat Icon design being the only way to go did concern me for a while. I am very happy to see the evolution… Read more »
Icon design is ever evolving. As new platforms embrace the use of icons, new terms and references are dreamt up and older terms fall out of favour. This glossary is an ongoing project to document the icon design lexicon. Contributions are very welcome. 16×16 Pixel Icons This icon size has its own entry here because… Read more »
The use of 3D icons is an ideal way to give your application, program or website a fresh look. Whether you are starting something new, or wanting to inject new life into an existing set of icons by sprucing them up, three-dimensionality could be the way to go whatever your theme, be it business, technology,… Read more »
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Great app promo videos engage & convert
Video is becoming ever more pervasive as a way to convey information, discuss ideas and market products both on and offline. A viral video can cause someone or something’s popularity to snowball, so it’s no surprise that more and more developers are turning to video to promote their apps. Today we’ll be taking a look at some of the most effective app promo videos.
Embark’s promo video has a loose story which keeps the viewer’s attention whilst demonstrating the app’s various functions. One of the video’s best qualities is that it shows how the app’s features can be utilised in different circumstances, which is particularly important to exhibit for a multi-faceted app like Embark. The real-life situations demonstrated in the video suggest solutions which could be transferred to the viewer’s own life.
Similarly, Trippy’s promotional video follows the booking of one person’s trip, demonstrating how different functions of the app can be used to plan various parts of the holiday. The upbeat music and clever scene transitions keep the video engaging and light-hearted.
Using a simple story in your promo video can be an effective way of communicating how an app works and how it can be transferred to the viewer’s own life. This also helps to keep viewers engaged with the video through to the end. However, a promo video without a story can also be highly effective.
Using special effects
Flipboard’s promo video, for example, uses special effects to illustrate how links can be virtually shared between people and collected in a single app. This approach is more interesting than simply showing the app on-screen, but simpler than trying to use a story which could make the video more complex than necessary.
To-do list app Clear manages to get away with around 90% of its promo video showing the app in use on-screen. Without words or story, the simplicity of the app’s user interface is showcased with its interesting sound effects highlighting the different functions available.
In a recent article we discussed the risks and rewards of using humour in web design, and many of the points also stand for video. I Get You Pro, which we also featured in our blog post, pulls off the humorous approach very effectively, using animated cartoons to tell a light-hearted story about how the app works. Though the app is mostly intended for a corporate setting, the style of the video is personal and laid-back, gently encouraging viewers to see what the app can do for them.
These are just a handful of examples of the many great promotional videos out there. The range of approaches and styles illustrates the power that video has, and how it can be used to effectively market apps – as well as other products and services. Not least of all, take a look at the example of what can be accomplished with motion graphics on our own website and get in touch to discuss how we can help you to develop a video of your own.