Icon Designers Blog

3 Ways to Conceptualize and Create Your Own Brand Icon

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Logo icons are important. You know that. Although the audience tends to perceive logos as something normal, they pay attention to them whether they like it or not. Some of the most iconic logos are created with simple fonts, colours, and designs. Yet, they are still recognizable. That’s because they represent the brand. If you… Read more »

Beer Barrel

Craft beer logos: the top 5

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So, why has Creative Freedom decided to focus some time talking about craft beer logos? Because since the rise of the craft brewery, we’ve seen a ton of cool, snazzy and just damn good logo designs. It’s not surprising, as the industry has been built upon the solid foundations of creativity and experimentation, with breweries… Read more »

spectrum Background

The impact of colours on brand identity

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In the world of both web and graphic design, the strategic use of colours has always been a crucial element for creating optimal engagement with an audience. Based on which colour combination is selected, attention can be drawn in a manner of ways. A well thought-out palette allows businesses to effectively connect with their demographic,… Read more »