Icon Designers Blog

Pokémon Go icons: part 1


As we’ve explored multiple times in the past, icons are an increasingly universal – and extremely effective – feature of many mobile games. They’re an incredibly quick way of getting a message across (“we process visual information 60,000 times faster than text”, so the saying goes), and ultimately help keep the user experience seamless and… Read more »

Map icons suck!


Ever since the birth of the Google Maps app, map interface designers have relied heavily on icons to help their users navigate both the app and the world around them. Its popularity was huge, and it has laid the groundwork for many navigation-based apps (including Pokemon Go and Ingress) since. However, this has been a… Read more »

‘Packaging’ your icons


Designing great app icons isn’t a solo endeavour on the part of a designer. Icons require careful feedback and consultation between clients and designers at each stage of development in order to ensure the final product is as good as it can be. Let’s start by talking about the idea of a ‘final’ product. Obviously,… Read more »

How can custom icons boost infographics?


As we’ve explored previously, infographics are an immensely powerful tool for explaining things to audiences in a highly shareable and easy-to-digest format. With 90% of information transmitted to the brain being visual, and with quality infographics being one of the most sought-after marketing tools today, icons can play an integral role in creating a successful… Read more »

App interface

What can your app interface tell users about your brand?


These days, apps are frequently touted as the ‘must-have’ fix-all solution to any and all PR and branding woes. There’s been plenty of discussion about whether or not brands really need apps to succeed in today’s markets, and it has been often noted that the app market has become completely over-saturated by useless, identikit apps…. Read more »

Close up of some app icons

What makes a good app interface?


Despite there now being over 4 million apps on the market worldwide, many app designs are severely lacking in the imagination department. It doesn’t help that both Apple and Google produce lengthy, prescriptive ‘guidelines’ on how app interfaces on their platforms should be produced. While these are important in terms of explaining to designers how… Read more »

Icons in (nearly) three dimensions


It’s often easy to generalise about aesthetics. We’ve spoken about app icon trends in the past in terms of there being three-dimensional, flat, and almost-flat icons, but this doesn’t really tell the whole story. There are many, many other ways to play with perspective and dimension using a simple design—like an app icon—and obtain some… Read more »