Icon Designers Blog

Developing a strong A/B hypothesis


In our last post in this series, we introduced A/B testing—a popular means of testing different design variables in order to gain greater insight into site visitor behaviour and, ultimately, develop long-term effective development practices. To recap, A/B testing involves testing two different design elements, such as copy, navigation, visuals, calls to action, and more,… Read more »

Movie projector

Stunning visuals in filmmaking


When it comes to creating films, there are a variety of unique elements that the everyday viewer won’t know about but they add to the depth of the film. Mise-en-scene is one of the many creative flairs that helps to make a movie visually stunning for audiences of all ages. Many new filmmakers find themselves wondering what… Read more »

The advantages of A/B testing for web designers


Otherwise known as split testing, A/B testing is commonly used to compare and contrast different versions of a design side-by-side in order to work out the most effective strategies for branding, website optimisation, and most importantly, conversion. Many A/B tests tend to focus on comparisons between single variables at a time in order to establish… Read more »

psychology of website navigation

The psychology of site navigation (part 2)


In our last post, we explored some of the ways in which it is possible to design your site’s navigation with human and social psychology in mind. Dr. Susan Weinschenk (PhD) produced 10 broad principles of UX design with people’s mental and psychological reactions in mind, and we looked at how the first few of… Read more »

The psychology of site structure


In our last post, we talked about how the way you use links on your site fundamentally affects the site’s relationship with search engines (who hold the keys to web traffic). Done well, internal linking makes your site more navigable, which makes it easier for the likes of Google et al. to ‘trawl’ through all… Read more »

Getting navigation right: linking matters


Search engine optimisation, or SEO, seems to be the phrase at the tip of everybody’s tongue these days. Using a range of complex, opaque algorithms, SEO has supposedly helped to monetise good content and reward ‘good sites’ through boosted search engine rankings. SEO experts constantly reiterate the importance of things like metadata, shareability, regular content,… Read more »

UX tips

8 UX tips for creating flawless gaming apps


A game app’s user interface is the platform where the user interacts i.e. enters his inputs and receive feedbacks from the game. Henceforth, UI is considered as the means to achieve a satisfying user experience for the gamers. A game app’s utility primarily lies in the kind of user experience it delivers. If it fails… Read more »

Pokemon augmented reality

Augmented reality in Pokémon Go: part 2


In our last post, we explored the Pokémon Go interface in a couple of different ways – with a particular focus on how its well-designed icons help make its otherwise sparse and unintuitive interface aesthetically pleasing and usable. As an almost entirely map-based app and one of the most ‘popular’ games in the world currently,… Read more »

Android Icon Sizes made simple

Android Icon Size guide for Android 6 Marshmallow


What size are Android App Icons? It is a simple question but even Android, who provide better icon documentation than most, seem to want to make you work a little for the answer. Fear not, I have compiled a simple Android icon size guide for you! There are two types of Android icons, those that… Read more »

Pokémon Go icons: part 1


As we’ve explored multiple times in the past, icons are an increasingly universal – and extremely effective – feature of many mobile games. They’re an incredibly quick way of getting a message across (“we process visual information 60,000 times faster than text”, so the saying goes), and ultimately help keep the user experience seamless and… Read more »