Icon Designers Blog

Apple and school books

Creating educational websites

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When it comes to creating an educational site, the same principles apply. With any site, it needs to adhere to those important aesthetic values in order to be a success. The best way to start is to take a look at some of the most visually compelling educational sites out there. Writing in Vandelay Designs,… Read more »

cPanel

A guide to cPanel

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Creative Freedom has been delivering some of the best quality icon designs and web solutions for a good few years now, but, as well as doing the work, we have always been interested in imparting some healthy tips and advice for anyone wishing to delve into the world of web and icon design themselves. Today,… Read more »

Mobile phone castle

The basic principles of mobile web design

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A fairly new addition to the pantheon of web design, designing sites for a mobile device doesn’t veer too far away from those essential principles of all web design. You’re going to want your site to look professional, gone are the days when you could get away with having a simplistic layout, you also want… Read more »

Animated image

How to use animation correctly in web design

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In recent years, the use of incorporating animation and stop-motion into web design has been on the increase. Initially taking shape in the early 2000s, with designers using flash extensions, the methods of incorporation have become a lot more simple with time; you can now buy website templates with the ability to use animation with… Read more »

Sales web design

What they want, not what you sell

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A well designed website is what gets customers interested, not the actual products themselves. Now, stay with us here, you might think that the products you’re offering are what will secure a sale, but the product is only a small part of gaining a sale. Sure, an established brand can have a site where it’s… Read more »

Statistics

Developing a strong A/B hypothesis

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In our last post in this series, we introduced A/B testing—a popular means of testing different design variables in order to gain greater insight into site visitor behaviour and, ultimately, develop long-term effective development practices. To recap, A/B testing involves testing two different design elements, such as copy, navigation, visuals, calls to action, and more,… Read more »

like dislike keys

The advantages of A/B testing for web designers

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Otherwise known as split testing, A/B testing is commonly used to compare and contrast different versions of a design side-by-side in order to work out the most effective strategies for branding, website optimisation, and most importantly, conversion. Many A/B tests tend to focus on comparisons between single variables at a time in order to establish… Read more »

psychology of website navigation

The psychology of site navigation (part 2)

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In our last post, we explored some of the ways in which it is possible to design your site’s navigation with human and social psychology in mind. Dr. Susan Weinschenk (PhD) produced 10 broad principles of UX design with people’s mental and psychological reactions in mind, and we looked at how the first few of… Read more »

Menger

The psychology of site structure

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In our last post, we talked about how the way you use links on your site fundamentally affects the site’s relationship with search engines (who hold the keys to web traffic). Done well, internal linking makes your site more navigable, which makes it easier for the likes of Google et al. to ‘trawl’ through all… Read more »

chain

Getting navigation right: linking matters

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Search engine optimisation, or SEO, seems to be the phrase at the tip of everybody’s tongue these days. Using a range of complex, opaque algorithms, SEO has supposedly helped to monetise good content and reward ‘good sites’ through boosted search engine rankings. SEO experts constantly reiterate the importance of things like metadata, shareability, regular content,… Read more »