Photography plays an important role in site design, especially for businesses. Visitors want to feel engaged when they visit your site, and this is achieved by including a variety of content, with one of the key features being a good set of photographs. Sometimes, it’s hard for site owners to get this right, as Kris… Read more »
Otherwise known as split testing, A/B testing is commonly used to compare and contrast different versions of a design side-by-side in order to work out the most effective strategies for branding, website optimisation, and most importantly, conversion. Many A/B tests tend to focus on comparisons between single variables at a time in order to establish… Read more »
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