We live in an age of information overload and short attention spans.

We’re not going to suggest that visual solutions are perfect for everything. If you really want to delve into a subject then you want in-depth data and well-worded explanations, but can you expect people to work through all of that to get a quick overview? This is especially true online where people have more of a tendency to skim information and scan for relevance and explanation.

The advantages

We humans are set up to be visual. Studies show that you remember up to 80% of what you see, 20% of what you read and only 10% of what you hear. These things are also shareable in the modern age – when was the last time someone shared a set of data tables with you on Facebook? Images are easy to post and repost. Creating artwork and infographics in your own style also helps create a strong image of your brand or product.

Helping you achieve your goals

We can work to a variety of styles because we use lots of different specialists but under one set of art direction. Working in this way allows us to to harmoniously create a full integrated package for you making it easy for people to see what you’re all about as well as providing a seamless customer experience. Be it web icons, web design or illustrations for print; It’s not all about eye candy, it’s about creating work designed to to work well, be memorable and informative and create a cohesive identity for you and your products.