People shop with their eyes - if something looks great it is far more desirable. Sometimes how an application looks can almost be more important than the App itself.
A recent client spent 9 months adding new features to their products before they asked us to create a new set of icons - almost as an afterthought. When they launched the customer feedback was overwhelmingly positive - for the new icons - no one mentioned the new features!
How much budget do you think went into the new features and how much into the new icons?
In another case users loved the new icons and raved about the new features. In fact no new features were added, the users had simply found existing features that were no longer hidden by bland, meaningless icons!
Find out about our icon design process, or use the links below for more detailed information about different icon design requirements for each platform and view examples from our icon design portfolio.
“Working with creative freedom was fun and effective, made better by possibly the most efficient project management website I have yet to work with (Icon Manager). The project was delivered on time in full and the creative freedom team were very flexible in accommodating changes”Andrew Holme, Director – Matt Black Systems