People shop with their eyes - if something looks great it is far more desirable. Sometimes how an application looks can almost be more important than the App itself.
A recent client spent 9 months adding new features to their products before they asked us to create a new set of icons - almost as an afterthought. When they launched the customer feedback was overwhelmingly positive - for the new icons - no one mentioned the new features!
How much budget do you think went into the new features and how much into the new icons?
In another case users loved the new icons and raved about the new features. In fact no new features were added, the users had simply found existing features that were no longer hidden by bland, meaningless icons!
Find out about our icon design process, or use the links below for more detailed information about different icon design requirements for each platform and view examples from our icon design portfolio.
“We recently worked with Adam at Creative Freedom on a re-vamp of our product icons. He took the time to understand exactly what we wanted, and was on hand throughout the process to offer us advice and to ensure we were completely happy with the end result – no detail was too small. He offered a professional and friendly service, against a tight deadline. We would definitely work with him again.”Steve Tongish, VP of Marketing – AVEVA