Whether developing brand new software or wanting to revitalise existing; beautiful and intuitive icons in a familiar style make a huge positive difference to the user experience.
Emulating an existing icon style is great but to really stand out from your competitors, a unique custom icon style can really set you apart and reinforce your brand identity.
Your App Icon is the important first impression that can make or break your project, couple that with stunning UI design and make your App something really special.
They say a picture is worth 1000 words and web Icons can make your site more far more intuitive, driving visitors to the important calls to action and increasing conversions.
"I am delighted to say that with Creative Freedom's support our project was completed to deadline and within budget. The design, style, navigation and facilities on our new website met our high expectations and all was well received by our customers and employees at Tarmac."
"Thanks to all at Creative Freedom"
How can you benefit from good icon design?
- Looks aren't everything but... It can be surprising how enthusiastically people react to a 'new look'. One client spent months adding new functionality to their software only for these features to be eclipsed by the overwhelming positive feedback about the new icons we developed in just a couple of weeks.
- Improved ease of use, through intuitive illustrations and familiar concepts. If a button says what it does, the user can get on with the job, increasing productivity and reducing the frustration associated with inappropriate imagery.
- Stand out from your rivals. A revamped interface or a custom icon style is a much easier sell than a dull and aging product.
What do we offer?
Our Icon Design team only produce custom icons tailored to your individual needs, you won't see anyone else using your icons and you will own them completely upon completion of the project. We don't retain any copyright but we do like to display our work in our portfolio.
How are we different?
Creative Freedom is a small agency and we offer an intimate service, you will only ever deal with one person directly and all of our designers work freelance which allows us to pick the best team for any given project and minimise the costs associated with much larger companies with full time staff. We have been specialising in Icon Design since 1999 and are happy to provide advice and assistance on projects of any size.
We are also unique in our icon production process, utilising our own project management software; 'Icon Manager' to streamline the design and approval process, which greatly reduces lead times. You can view icons as they are designed on any background colour you choose, make comments or mark them as approved and download them for testing. Everyone involved in the project will receive notifications as new icons or comments are added, making Icon Manager a useful tool for small projects and essential on large ones.
What is the icon design process?
We split most projects into two phases, 'Icon Style Development' and 'Icon Production'. The Icon Style Development phase starts with our discussing the design brief with you, guiding you through the finer details of your technical requirements if necessary, establishing the styles you like and whether you wish to emulate something existing or follow a unique icon style.
Between us we will choose a small number of icons, usually four for a typical project and produce 1-2 different style concepts based on our previous discussions. The preferred design will then be worked on through a number of revisions until we have established an Icon Style you are happy with.
At this point we move onto the Icon Production phase where all of your remaining icons will be designed and developed following the style established in the Style Development Phase. There will always be some icons that require more work than others to get the concepts right but usually one or two iterations is sufficient to arrive at a stunning new icon design.
What will it cost?
Because all our projects are custom we don't have a set price list, as icon styles and the detail required can vary greatly. If you would like a Free Quote we would be more than happy to provide one. Please follow the link below to a short guide on what we will need in order to provide you with a quote.
If you would like to discuss your project with Adam, our Creative Director, please call on +44 (0)1487 843 493